Holler︎Venmo

Messaging stickers created for Holler’s various brand campaigns on Venmo, an American payment app and digital wallet with over 83 million users.

Messaging stickers help spread awareness and excitement for a brand by transforming everyday chat users into brand advocates. They allow advertisers to participate in the messaging space in a natural, unintrusive, and often entertaining way.

PRESS

Adweek: Holler's Animated Stickers Are Right Place, Right Time Marketing
TechCrunch+: Venmo Woos Retailers
MediaPost: Honda Launches ‘Road Trip’ Stickers

Venmo Library

Extensive sticker library created for Holler’s partnership with Venmo. The collaboration featured 80+ of my Venmo-exclusive designs and everything from Holler’s original sticker library.

Coverage included trending topics, emoji alignments, foods, payment themes, character sets, holidays, and more.

PRESS

Mashable: GIFs Are Coming to Venmo
Bustle: Venmo’s New Animated Stickers Include Rolling Pizzas & the Cutest Burrito Baby
Gizmodo: Soon You'll Be Able to Add GIFs to Venmo Payments
The Verge: Venmo Will Soon Let You Add GIFs to Venmo Notes
PYMNTS: Venmo Launches Animated Custom Stickers For App Users

I teamed with Michelle Porucznik for Holler's 2020 collaboration with Starbucks Coffee, promoting their seasonal menu items. Using our guidelines for best practices in designing for the messaging space, we developed new stickers and updated their existing Giphy creatives. 

The successul campaign resulted in quarterly collaborations for seasonal and holiday updates.

Role: Senior Animator
AD: Michelle Porucznik

Honda Stickers

Honda approached Holler Studios for messaging stickers that could promote their "Rugged" theme. I art directed and animated for the campaign, using an embroidered patch style to solve for a fun, rugged outdoors vibe that felt collectible and new.

The campaign went live in summer 2021 as Holler's first automobile partnership. Its success attracted another sticker campaign for Nissan the following winter.

AD: Lillian Xie, Michelle Porucznik
Senior Animator: Peter Runge
Animator: Ale Cruz