Honda approached Holler Studios for messaging stickers that could promote their "Rugged" theme of automobiles. I art directed and animated for the campaign, using an embroidered patch style to solve for a fun, rugged outdoors vibe that felt collectible and new.
The campaign went live on all Holler platforms and Venmo in Summer 2021, as Holler's first automobile partnership.
AD: Lillian Xie, Michelle Porucznik
Senior Animator: Peter Runge
Animator: Ale Cruz