A Good Boy: Premium Kibble for the Best Boy
Brand identity, packaging designs, two email designs, and goodies for A Good Boy, a dog food company. Created for Brand Brief, a one-week design challenge.
CHALLENGER
Brand.BriefROLE
Brand IdentityMotion Graphics
3D Illustration
Copywriting
![](https://freight.cargo.site/t/original/i/4ca13c9901ab831b0f3c2d99951c6e1d6a7d8cc7cd19c199962ed8861747b528/packagingpattern-pink-1920.png)
![](https://freight.cargo.site/t/original/i/1b201d3d9dd219fed3ea0c48d48eae2835769cb6e9c99f17da6c3d0bf391c121/Doypack_Mockup_1-square-dark.png)
![](https://freight.cargo.site/t/original/i/260f8a806a3cb76d332dda75a5831de251d53ce2041cf0b78c2b8c657f18d0c2/Doypack_Mockup_frontback.png)
Nothing goes to waste!
The algorithm loves reels, so I repurposed my work into “how to” videos for my social media channels.![](https://freight.cargo.site/t/original/i/9555c61d06f09d2964c5a42663a708e52ac9cc13379b43b00721e67292969db8/email-row---kibble-line-800.gif)
![](https://freight.cargo.site/t/original/i/9555c61d06f09d2964c5a42663a708e52ac9cc13379b43b00721e67292969db8/email-row---kibble-line-800.gif)
![](https://freight.cargo.site/t/original/i/9555c61d06f09d2964c5a42663a708e52ac9cc13379b43b00721e67292969db8/email-row---kibble-line-800.gif)
![](https://freight.cargo.site/t/original/i/9555c61d06f09d2964c5a42663a708e52ac9cc13379b43b00721e67292969db8/email-row---kibble-line-800.gif)
Emails for days
Marketing email designed for everyday use, playing on Brand Brief’s original prompt, “Dog food for your loved ones.”Doggo feature: Holiday edition
Since the design challenge took place during Christmas week, I also made a seasonal email.![](https://freight.cargo.site/t/original/i/72937521235507ea6aa7de46b31db8c56f3624e5f7c47106fd9585905580d405/dog-with-hat.png)